Obviously, reliability and pricing play a big role.
Another one that's surprisingly important to my employer: select the country of origin of phone calls.
The company I work for offers (among other things) datacenter colocation in Germany, and one of the selling points to compete against AWS is German ownership, no foreign control. Yes, some of our customers are very conservative. A few of our customers get direct notifications from our alerting tool, and if those phone calls arrive from a US-based number, it leaves a really bad impression.
Another one that's surprisingly important to my employer: select the country of origin of phone calls.
The company I work for offers (among other things) datacenter colocation in Germany, and one of the selling points to compete against AWS is German ownership, no foreign control. Yes, some of our customers are very conservative. A few of our customers get direct notifications from our alerting tool, and if those phone calls arrive from a US-based number, it leaves a really bad impression.
OpsGenie has instances hosted in EU for that.