Diplomatic pressure from the US against passing the DSA. Or, if it really comes down to it, offers of local amnesty for companies that violate the DSA in the EU. There's a lot to do. The US spends a lot of money on NATO and its influence in the region is a huge lever to do a lot with.
> what's the argument for trying to ram US social media right wing propaganda into an unwilling Europe, while banning tiktok?
To get the tech oligarchs back on the Dems side of course, just like alephnerd said above.
> while banning tiktok?
Is this ideological contradiction bothering you? Well, unfortunately the world is full of these. Norway is a huge oil and gas exporter and yet maintains very stringent standards on its domestic usage. Why do they profit off exporting O&G to countries with less state capacity to manage the externalities of O&G? Well them's the shakes. Pick your priorities. For me, I'm fine if tech companies stay unregulated if I don't get 4 more years of MAGA politics. I'd prefer neither 4 more years of MAGA politics nor unregulated tech companies but I also want to build affordable condos in Beverly Hills so ;)
The tech companies (mostly Facebook) are responsible for MAGA both times, but there's no amount of ass kissing that would have got them to do the necessary level of pro Dem moderation.