People were worried about Google in the early 2000s, after they bought doubleclick. There's nothing new here, except a continuous walk along the same path.

Data collection was a big trend of the 80s. Credit bureaus and points cards were the big start.

If you go into a forum about cars, you can see people asking about 5 or 6 years ago, to turn off telemetry in their cars. They are mocked relentlessly.

Then the insurance issue came to light, where car companies were caught selling data without consent. Suddenly, everyone cared.

Point is, the average person hasn't the time, or the inclination to understand, or even care... until it hurts them.

Of course, by the time the hurting happens, it's too late...

So give them pennies (point cards) and they'll be happy to be tracked.

From what I've noticed in my life, many people are incapable of being aware of dangers, without perspective. Thus, to survive mentally, they must dismiss dangers they cannot control. They deride concerns, to protect themselves menrally.

I'd say at least 50% of the population is like this.