I think their ethos is more about being user- and developer- friendly.
RAM upgrades at reasonable prices, being able to buy the main board sans case, and supporting multiple OSes all point in that direction, without strictly being modular
> Framework’s mission is to fix consumer electronics - and we are doing that by respecting you and the planet. We have put this vision into everything we do by providing you with amazing products that are meant to last as long as possible by letting you upgrade and modify them over that lifetime to support your specific needs.
> Our mission is to reduce the amount of waste that is generated and energy that is expended and reduce our overall consumer electronics footprint, while providing a better product than you can get anywhere else. This includes using post-consumer-recycled aluminum and plastic in our products as well as recycled and recyclable packaging.
> We have just started this journey, and we are continually looking for ways to reduce our footprint and be even healthier for the environment. We’re happy to get ideas and suggestions on how we can do this. The Framework Community is a great place to share this.
The bit you quoted back to me says, "the RAM is non-upgradable", which is what I said. Your interpretation (that the parent commenter misspoke) is more generous, though, so let's go with that.
RAM upgrades at reasonable prices, being able to buy the main board sans case, and supporting multiple OSes all point in that direction, without strictly being modular