I was rather surprised that Apple kowtowed to the UK. Quite a shift from the rigid stance that they had with San Bernardino. I understand the situation is not exactly apples-to-apples (ha!), but it is similar enough.
This stance is even more confusing considering the company has spent the better part of the last decade advertising to customers that they are on their side for privacy and security juxtaposing themselves against Meta and Microsoft.
I’m bothered by the UK thing because beyond just the marketing, we had Tim declare that “Privacy is a human right.”
Marketing is BS, and I expect companies to screw customers and ideals (“Do no evil”) whenever it’s convenient. But I really thought Tim understood the assignment and would keep Apple on track for at least the duration of his tenure.
Now every nation knows they can pass similar laws and Apple will do nothing.
It is called danegeld for a reason. You give in once, you pay forever[1].
<< 'This stance is even more confusing considering'
I dunno about that. Apple saw some money in privacy differentiation and now marketing suggests even people that kinda care, don't. What is the solution? Seek differentiation in AI. You know.. typical corporate mimicry, when they are just jumping on a fads as as soon as first brave executive imperils his career by daring to try something new.
This stance is even more confusing considering the company has spent the better part of the last decade advertising to customers that they are on their side for privacy and security juxtaposing themselves against Meta and Microsoft.