It'd be nice if missionaries weren't such hypocrites. Claiming to be the pizza guy when you're actually selling magic underwear is bearing false witness.
Technically it depends on the interpretation of "עֵ֥ד" and "בְרֵעֲךָ֖" whether that commandment is admonishing against telling any lie, just lies in court when making a legal accusation against another person, or somewhere in between.
Even if we accepted the premise that one book should be the basis of all morality, this one contains within itself contradictions, satire, sarcasm, and a community context we no longer have: with individual quotes I can make anyone look like a hypocrite.
To my mind the more interesting question is, does a singular community condemn a behavior in out-group members that they tolerate or even praise in in-group members?