The problem is AI current best use case is creative work, art, music, programming, but skilled creative professionals is a/the core userbase for Apple products.
Apple is stuck and it’s AI will never be good enough until those creatives embrace it. Right now it’s disdain when mentioned.
An oft-cited quote goes something like this: "we wanted robots/AI to automate boring, routine, meaningless jobs to let people be free to pursue arts, music, creativity. It's a sad state of affairs that AI is taking over arts/music/creativity stranding people with boring, routine, meaningless jobs"
AutoCAD came to the Mac when Intel was shitting the bed (with aggressive OEM contracts for first party system integrators that prevented AMD adoption across HP/Dell/Lenovo-lines) and Windows 11 was being forced on users.
WINTEL played the monopoly game too hard and is starting to lose ground.
Apple is stuck and it’s AI will never be good enough until those creatives embrace it. Right now it’s disdain when mentioned.