It might also be a successful recipe- you let a startup become the next big thing, then it ruins it as a mega cooperation- and you just cook up the same thing with paid for quality and slowly hover up there fleeing customers. Slow and steady wins the race?

They're very successful, but, unless they change their ethos, they never will have success on the scale of a tech giant.

They have been Apple-only for 15 years.

If they wanted to rule the world, they would have transitioned Things to the web and to Windows.

To do that, they would have had to hire three times as many people.

It's easy to imagine an alternate timeline in which CulturedCode had spent the past decade 'enshittifying' Things.app to rake in more money.

> They're very successful, but, unless they change their ethos, they never will have success on the scale of a tech giant.

Exactly why they're still great. It takes courage and conviction to not grow.