It's potentially also a skill issue. Owner /person doesn't know how to do something and hires.

Now with chatgpt they might be able to do it themselves.

Also when big corps sell you an ai hr Person and the only thing needed is a Microsoft account you might buy this.

They continue to either make it generally good or add continuous new specific skills to it. I think the effort to teach one 'ai' something is very soon a lot cheaper than teaching someone new constantly.