The company itself is also run by a race car driver and has typical Miami hype. Not sure why they are often tagged as tech companies, besides making a black version of Casper. Could be the heavy Elon association.

This brand was heavily advertised on social media (TT, YT ads) as well.

I remember because I signed up for e-mail updates. Glad I never signed up though. IIRC, I was turned off by the same issues the author “overlooked”.

A subscription for a bed? Fuck off

They don't have any competitors, for people who need their product it's the only real option. The only competitors have a much worse core product unfortunately, so we have to put up with EightSleep's shit.