Can someone, self representing, and with the very intention to lose, keep going this battle? I don't know, there are 70tb of books, could someone who had published under their name carry on independently?
Anybody can sue anybody, and this someone in your example would likely have standing, so why not?
A single person self representing against a company that is essentially one of the largest law firms on the planet, and can outspend them tens of thousands times over - what's to be gained?