Let's take a poll: How many people here understand that Google is doing this because Internet connections are a complement of your personal data, which they would like to monetize, and not out of the goodness of their hearts?
Let's take a poll: How many people here understand that Google is a corporation and therefore has making money as its primary goal?
Seriously, what would be wrong from a corporate standpoint would be for Google to be doing this out of the goodness of their heart, not the opposite. You don't like it, don't use it. I bet you'll have a real easy time finding someone to pull fiber to your house and provide you with gigabyte internet without trying to monetize it.
Welcome to capitalism, I'm personally quite happy with it.
Requisite HN contrarianism: IPs make money. What if Google wants a slice of that? What if Google wants to grow the pie of Internet usage? What if Google Search and related products make money from targeted advertising, but the company is thinking other ways to make money as well?