It's often ignored because not all people get to work on interesting new features or care about the customers. This is all cool and dandy if you're a founder or working a job where the actual product is interesting, but most jobs are boring with no actual incentive or even a way how to care about the customer and then making it at least technically interesting in some aspect is a way not to go insane.
Just playing the devil's advocate here. I would prefer using boring technology that gets the boring work done as quickly and easily as possible anyways, but that's because I have more fun doing other things than working.
I think it is important to point out that boring tech is not Java 8 or .NET 2.0 that some companies are stuck with.
There is still lots of interesting stuff if your company uses newest Java or newest .NET but both are „boring” in a good way so mostly stable and changes to those are incremental and progress is stable.
Heck Angular with its latest improvements in v17 and v18 is quite interesting - but counts as totally boring and stable tech. Migration to signals and standalone components is a bit of a hassle but still is rather easy.
Just playing the devil's advocate here. I would prefer using boring technology that gets the boring work done as quickly and easily as possible anyways, but that's because I have more fun doing other things than working.