What was “wrong” is that enough people are willing to pay exorbitant prices for the highest-end gear that Nvidia can do most anything they want as long as their products have the best numbers.
Other companies do make products with lower power draw — Apple in particular has some good stuff in this space for people who need it for AI and not gaming. And even in the gaming space, you have many options for good products — but people who apparently have money to burn want the best at any cost.
We must be thinking about very different types of games, because even though I’m completely bought into the Apple ecosystem and love my M3 macbook pro and mac mini, I have a windows gaming PC sitting in the corner because very few titles I’d want to play are available on the mac.
Perhaps I phrased it poorly but I was trying to separate out GPU workloads for AI and gaming. The apple ecosystem is very poor for gaming overall, but in their ML and LLM related abilities they have very good performance at a fraction of the power draw of a modern nvidia card.
So the point being, nvidia is optimizing for gamers who are willing to throw top dollar at the best gear, regardless of power draw. But it’s a choice, and other manufacturers can make different tradeoffs.
Other companies do make products with lower power draw — Apple in particular has some good stuff in this space for people who need it for AI and not gaming. And even in the gaming space, you have many options for good products — but people who apparently have money to burn want the best at any cost.