And often it doesn’t need to be optimal. If the functional process takes 5 minutes and you do it once a month then you can’t spend more than 5 hours optimizing it before you’re going backwards.
I feel the place where that intuition might have an exception is where you want a culture change, or you want to communicate a culture of "anyone can do this and is encouraged to". Sometimes it makes sense to automate something that doesn't save time, like putting it in a chatbot command that invites others to run it :)
https://xkcd.com/1205/