It was obvious back in 2017, but somehow the media, social media, and most people "convinced" themselves that this time was different. It's like Gell-Mann Amnesia, when he's being a bumbling idiot people remember that he's incompetent and surrounded by incompetence. When he says "I'm coming for the thing you care about" suddenly the Etch-A-Sketch shakes and people think he's playing 5D chess.
It's infuriating.