I can't tell you how many times I've signed up for a beta release, totally forgotten about it, and then get a mysterious email with absolutely no information about what the product is, does, etc.
It's so frustrating and at the same time, right before I hit the delete button I think, "Well, if they're not taking much time to clearly explain this at the top of the email or newsletter, what else are they taking shortcuts on?"
It's so frustrating and at the same time, right before I hit the delete button I think, "Well, if they're not taking much time to clearly explain this at the top of the email or newsletter, what else are they taking shortcuts on?"