We judge morality when there’s some meaningful downside and people at their worst, because a little unpleasantness can dramatically outweigh a lot of nice behavior.
“I love hanging out with Tim he’s a funny guy helped me move a couch last week, kind of which he hadn’t pushed me in front of that bus that one time but ehh I doubt he’d do that again…”
Even megacorps will do categorically good things if it helps their bottom line.