Swamped is on point. I watched my roommate-now-girlfriend get over 1,000 likes in no time at all (I can't remember well but certainly on the order of hours, not days). It was in a populated, well-off area, but still. When you see something like that, it puts a lot of this whole thing into perspective.
However I believe it also boils down to personality traits too.
Saying "Hi" isn't enough. One needs to be creative to stand out from the field. Women get absolutely swamped on the apps.