Retention is at odds with the goals of the users of dating apps. I wonder if there’s a more aligned system that charges for premium features when there’s inactivity. Or you can only use the app’s premium features again after some period of inactivity if you pay

Inactivity serving as a potential signal that you found a match, or you’re no longer in the market. Although the incentive system would have to ensure the app isn’t aligned to make the experience so annoying you stop using it either