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> You don't need a moat when you're in first place

There are different moats [1]. You’re describing incumbency, an intangible moat. It’s nice, but it’s fickle. Particularly with something with low switching costs.

OpenAI could argue, before, that it had a natural monopoly. More people use OpenAI so it gets more revenue and more data which lets it raise more capital to train these expensive models. That may not be true, which means it only has that first, shallow moat. It’s Nike. Not Google.

[1] https://en.m.wikipedia.org/wiki/Economic_moat



> There are different moats [1]. You’re describing incumbency, an intangible moat. It’s nice, but it’s fickle. Particularly with something with low switching costs.

Google has a low switching cost, and hardly anyone switches.

ChatGPT is quite similar to Google in this way.


> Google has a low switching cost, and hardly anyone switches

Google has massive network effects on its ad business and a natural monopoly on its search index. Crawling the web is expensive. It’s why Kagi has to pay Google (versus being able to pay them once and then stop).


Thought experiment: if tomorrow Apple changed the default search engine from Google to ChatGPT for iOS, how fast would Google’s dominance drop?

iOS has 70% market share in the US




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