Thanks for the extra context. I haven't actually looked at what you at Zappar are doing for a while. Would you care to comment on what the key differences are between Zapworks Studio [1], Zapworks Designer [2] and Mattercraft [3]? Their elevator pitches on those pages feel like they have pretty complete overlap with each other tbh.
Zapworks Designer - it's our no-code tool focussing on AR+VR. It's targeted at folks without scripting experience and is very much 'drag and drop'. Our customers typically use this for bringing simpler interactive content to, e.g. menus, posters and also for Learning & Development.
Mattercraft - this is our complete 3D development environment for the web. We took everything we'd learned from Studio and built MC from the ground up embracing the web ecosystem. It has a fully featured animation system, scripting, built-in bundler, live preview, collaborative editing - the works :-) Our customers use this for building high end campaigns and content for consumers.
Zapworks Studio - this is our previous generation of creative tooling. It was originally built to target native platforms but we ported its runtime to the web. Mattercraft is the 'spiritual successor' to this tool.
[1] https://zap.works/studio [2] https://zap.works/designer [3] https://zap.works/mattercraft