Absolutely. I attended a webinar yesterday on SEO/content marketing from a very well-known/established SEO "expert" and it was shockingly 101. However, one detail I did appreciate was hearing how long-term the standard inbound, organic content strategy is. Many have said this for years, but they showed some good data to really hammer home the point, folding in the reality that AI content farms make it all the more difficult. The other tiny detail that came up that was useful was seeing data emphasizing how counterproductive dating content is – the further away the present date is from the content, the least likely it is to be indexed and/or ranked. The advice I'd heard until this point was to update and republish content. This webinar showed data proving that publishing dateless content outperforms that approach.