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The butterfly keyboard is undoubtedly the biggest fail in hardware design of the past 10 years. They took something that we figured out in the 1970s and somehow managed to screw it up and held onto it for three consecutive generations.

You’re only as good as your last product, and Johnny Ive under the hand of Steve Jobs is a lot different than Johnny Ive under the hand of Tim Apple.




>The butterfly keyboard is undoubtedly the biggest fail in hardware design of the past 10 years. They took something that we figured out in the 1970s and somehow managed to screw it up and held onto it for three consecutive generations.

Well, while a fail, obviously we haven't "figured it out in the 1970s", as no laptop today has a (or could have a) 70s-style keyboard and be convenient.

And there are lots of things we haven't yet fixed with keyboard design, or are too expensive still, e.g.I'd like full dust protection.

>You’re only as good as your last product

Obviously false, as any designer (or product makers) has ups and downs. Ive had big failures in the late 90s/early 00s to o (e.g. the Cube).

If we valued people like that (and not by a weighted average of their track record) he'd never had a second or third or fourth chance - and similar for artists and other professions.




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