This is not my experience living in a small (~5,000) city , Facebook is where everything, farmer's markets, fairs and festivals, and other community events are announced and organized.
>> Subjectively, that feels wildly untrue. Do you have any numbers to back this up?
Agreed. Also not everyone realizes WhatsApp and IG are also part of Facebook. Aside from elderly folks, almost now one I know uses traditional facebook. However, almost all Millenials and GenZ I know use IG. Practically everyone I know who has overseas family/friends uses WhatsApp.
That shows quarterly revenue not user activity in the US? In my orbit there is nearly 0 Facebook usage outside of a few boomers but instagram seems very popular.
"In my orbit" there 100% of the people play racquetball which means there are roughly 350 million players in the USA - hence it is the most popular sport on the planet and owner of my local team is richer than all NFL owners combined /s :)
ok well at least that's the number that was being discussed.
maybe i sound like i'm wearing a tin hat but i don't totally trust their active user numbers or believe that facebook is growing active users in the US. like am i in there bc i have a facebook acct from years ago to run ads and accidentally clicked a fb link once last year? what if i viewed a facebook ad. at some point somebody is deciding what counts as active and i'd bet a dollar that person is incentivized for numbers to be big and monotonic.
in my experience it's good to poke at numbers that don't match your intuition. that's how you get to reality.
i know your example was farcical, but if you know a lot of people and 100% of them play racquetball, you should seriously question someone who is telling you that football is actually the most popular sport, especially if they have economic incentives for you thinking that's the truth. it's just math.
maybe i sound like i'm wearing a tin hat but i don't totally trust their active user numbers or believe that facebook is growing active users in the US
it is not their numbers :)
i have a facebook acct from years ago to run ads and accidentally clicked a fb link once last year?
you won't count
in my experience it's good to poke at numbers that don't match your intuition. that's how you get to reality.
except what you are doing is not looking at numbers but drawing from either your personal experiences or "oh, I've heard no one is on facebook these days"
always follow the money - investors would RUN FOR THE HILLS if Facebook was what you are thinking Facebook is. maybe this will be different in 10+ years when boomers die off and GenZ, GenA are in their "prime" but at this point Facebook is the ruler of social media
