I know several people who own the Ultra, and while they are all 'outdoorsy' sort of people, none of them are even close to 'extreme'.
The market more likely is people that see themselves as "extreme adventurers, mountaineers, extreme hikers, etc", despite mostly doing half day rides at the nearest mountain biking trail, national park hikes where they spend one night in a cabin, and a weekend snow boarding at a ski resort.
I'm hardly extreme, and the Ultra is bad enough for me. If I'm out in the cold trying to navigate, I don't want to take my gloves off. When I retire to my tent, I don't want to worry about recharging my watch.
> spend one night in a cabin, and a weekend snow boarding at a ski resort
This should be enough to get people away from any watch without the features I mentioned - long battery life and button-operated.
The market more likely is people that see themselves as "extreme adventurers, mountaineers, extreme hikers, etc", despite mostly doing half day rides at the nearest mountain biking trail, national park hikes where they spend one night in a cabin, and a weekend snow boarding at a ski resort.