Slightly tangential but perhaps somebody could answer this question:
So having decided that rather than trade as a fictitious company and go the "personal brand" route, I'm interested to know who has successfully sold their own desktop apps from a website with their personal domain eg. JoeBloggs.com.
Do buyers really care so long as the software meets their requirements, or does the psychology of a trading entity really affect peoples' appetites to purchase?
Reasons include authenticity, the ability to self brand for freelance dev work, and being able to list ad-hoc products as I develop them without having to market each one separately.
Comments welcome, as well as success stories, or otherwise.
Corporate customers are allergic to one-person shops because software price considerations pale next to stability of your company. They care much more about being able to depend on an SLA than whether the software costs $499 vs $999.
In fact, they prefer paying too much for software because that impresses management and keeps budgets increasing.
I'd keep it separate just for liability reasons. Also if it fails and you have to go back to a normal job you may want to obfuscate that part of your CV, that's going to be easier to do if you presented yourself as an organisation.
So having decided that rather than trade as a fictitious company and go the "personal brand" route, I'm interested to know who has successfully sold their own desktop apps from a website with their personal domain eg. JoeBloggs.com. Do buyers really care so long as the software meets their requirements, or does the psychology of a trading entity really affect peoples' appetites to purchase?
Reasons include authenticity, the ability to self brand for freelance dev work, and being able to list ad-hoc products as I develop them without having to market each one separately.
Comments welcome, as well as success stories, or otherwise.