The thing is that major live sport is now the only category that is successful in the broadcast TV market. Without that, many (most?) broadcast networks may as well shut down. We saw the best evidence of that recently in Australia when the Foxtel pay TV company was sold to European sports streaming service DAZN.
Foxtel has dozens of channels including the “agenda-setting” Sky News but in the end only its major sports rights deals (which it’s been bidding up and losing money on for years) held any value.
One day we’ll all accept that broadcast TV is dead and everyone can just have a personalized content feed streamed to them, but for as long as broadcast TV license holders keep up the fight, it’s going to be a frustrating endeavor trying to see the sports we want, wherever we are.
Foxtel has dozens of channels including the “agenda-setting” Sky News but in the end only its major sports rights deals (which it’s been bidding up and losing money on for years) held any value.
One day we’ll all accept that broadcast TV is dead and everyone can just have a personalized content feed streamed to them, but for as long as broadcast TV license holders keep up the fight, it’s going to be a frustrating endeavor trying to see the sports we want, wherever we are.