To own the trademark and defend it means having to proactively find and fight vi... | Hacker News

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		rad_gruchalski 6 months ago \| parent \| context \| favorite \| on: Live London Underground / bus maps taken down by T... To own the trademark and defend it means having to proactively find and fight violations. So, nope. How is the trademark holder supposed to know who they are dealing with? Because they said so? Well, in that case I know a Nigerian prince who would like to send you some money…

andiareso 6 months ago [–]

This is the thing. Most people don't know that in order to keep your brand, you have to continually use it and defend it.

In a similar vein, the lawyers of the popular "hook and loop fasteners" Velcro constantly try and defend their IP so it doesn't become generic.

https://www.youtube.com/watch?v=rRi8LptvFZY

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