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To be fair they explicitly state don't use their branding in the API documentation. They made £200K in 2024 from licensing - I think about a millionth of a penny per journey

https://content.tfl.gov.uk/tfl-advertising-annual-report-202...



200k?

That seems very little to be honest. Who is licensing what from the London Metro?


I’m m wondering if it’s people putting the tube map on things. There is an application form and guidelines.

https://tfl.gov.uk/info-for/business-and-advertisers/contact...


If that is indeed the actual number, it most certainly has deeply negative ROI.

There is no way they are running a licensing department for under £200kpa.




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