TIL that the likeness of Einstein was licensed. Proceeds go to the Hebrew University of Jerusalem, which is fitting considering his support and investment:
"Albert Einstein is one of the founders of the Hebrew University of Jerusalem. To him, the university represented a combination of the commitment to his Jewish identity and his belief in the universal values of the pursuit of truth and respect for every human being."
On the one hand, about 8% of their students are from Palestine. On the other, they’ve repeatedly retaliated against students and faculty members for protesting and making anti-genocide statements, and the university is on Boycott Divest Sanction lists.