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No, he doesn't, item 6 on short-term moats:

> 6. Reputation / Brand: Building a strong reputation often directly boosts sales, and AI is likely to make the brand-building process easier in surprising ways. Having a brand with a rich history can also be an advantage, given you consistently keep working on it and maintain its value over time.



Right, but brand is not a "Short-term moat."


I'm reading it as "your brand will only hold you for so long if you don't keep at it"




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