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> too much work was put on Apple Vision and this was a tragically bad strategic decision from Executives at Apple.

I think it is more complicated than that. I think the Apple Vision is a kind of albatross. No one wanted this thing. I happen to think the executives didn't want it either. For all the years and effort put into it (and, well, there was project "Titan" before that) killing it might have hurt worse than their lackluster shipping of it.

Flush with cash (and I can't think of a phrase that really carries the weight of just how flush with cash they are — embarrassingly wealthy?) it was a rounding error for Apple to hire everyone they could in The Valley and keep them busy (and filing patent applications as they worked). It kept them from the competitors.

And I don't believe you could have instead put the engineering hires to "fixing Maps" or whatever pet peeve you and I have about the current Apple ecosystem. You're 1) likely not hiring the type of engineers for those tasks and 2) just throwing more people on the thing is not necessarily going to be the right answer (The Mythical Man-Month, too many cooks (ha ha) and all that).

On the whole I think Tim has steered the Apple ship to align with the times we have been living in.




I think the only reason the Vision Pro exists is for the OS. I wouldn't be surprised if Apple internally considers it the final OS, since it's the one that exists in the physical world. Their task for the next two decades will be to bring that OS to invisible devices like glasses.




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