Crashing into a highway would have resulted in similar loss of life. Airplanes are only barely safe when they land without gear, and almost any obstruction is going to be more solid than a machine that's built to be as lightweight as possible.

There is no way to make a runway safe if a plane lands halfway down it, even if the brakes and landing gear are actually working. It's just not possible; runways are limited by geography and we tend to run aircraft as heavy as possible.