The only thing they got wrong was the strong stereotyping. But the idea from an investor or exec position is brilliant. Why bother with all the parsing for user's interactions through clicks, likes, replies etc when you can have them engage a bot.

Simply have your users give you all the info you need to serve better ads; while selling companies advanced profiles on people? User profiles built by them engaging the bot and the bot slowly nudging more and more info out of them?