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Stack Overflow was an example of this. They had a relatively small dev team and they also maintained a very small hardware footprint for delivering their product. Over time they expanded their scope into products beyond the Stack Overflow and Stack Exchange sites which seems to have increased their team size.

At least a big part of their success was containing technical by avoiding product debt. They had a clear vision and very tight control of their product which is different from 99% of startups. They were experimenting but not throwing any crap at the wall which was never cleaned up or iterated on.

There was a very strong product-engineering connection and alignment which is unusual. Misalignment there is the genesis of much tech debt. Many product features are thrown out with little iteration to get them right but use "shipping so we can iterate" as an excuse to throw them out to users.



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