The espresso space is notoriously targeting well-off people. That is a pretty normal price range. At the high end you can find espresso machines for 13k [1] and grinders for 3.6k [2], still aimed at consumers.

[1] https://www.lamarzocco.com/ch/de/produkt/leva-x-1-group/

[2] https://weberworkshops.com/products/eg-1