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I am a moderately successful software consultant and it is not even 1% of my revenue. So definitely not insane if it delivers the value.

What I doubt though is that it can reach a mass market even in business. A good large high resolution screen is something that I absolutely consider to deliver the value it costs. Most businesses don’t think their employees deserve a 2k screen which will last for 6-10 years and thus costs just a fraction of this offering.

Apparently the majority of businesses don’t believe in marginal gains



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