Increasing efficiency often causes an increase in consumption, not less [0]

[0] https://en.wikipedia.org/wiki/Jevons_paradox

Except for when it doesn't. E.g. lightbulbs are now 20x more efficient than in my childhoos. But I certainly don't use >20x more light(bulbs). In fact, I'm quite sure it's 1x.

You probably have LEDs in everything though.