I wish this comment were true, because this would mean political parties actually use knowledge and information to encourage people to vote for them. In the democratic elections I am exposed to (UK, US), this could not be further from the truth. Further, I think targeted marketing will always lean away from information and into exploiting emotional responses. A reduction in a bombardment of targeted marketing is a positive thing.
However, there should definitely be exemptions, as political information basically just means anything that matters. I feel that ads must have a clear intention to inform, not sell, when it comes to politics.
Well, it's true that political parties/candidates don't tell the truth about themselves but they often point true things about their political opponents.
I think it's better if someone is allowed to pay for an ad pointing out someone's voting record, their past, their connections. Bringing attention to something has value as people can then verify the claim if they wish.
However, there should definitely be exemptions, as political information basically just means anything that matters. I feel that ads must have a clear intention to inform, not sell, when it comes to politics.