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You are grossly underestimating the effort it takes to find an interesting problem and then find an interesting solution.

Think of it in terms of Legos. Parse is an automatically sorted tray of Lego pieces for you to use. No more prickling your hand for 3 minutes while you search for that one piece -- no boilerplate.

You take a gymnasium filled with a 1000 7-year-olds and hold a contest to see who builds the coolest stuff. No amount of tools is going to help the poor kids who can't think of interesting things to build. On the other hand, one particularly ambitious venturist decides to build a 5-foot-tall T-Rex out of Legos. Parse rapidly accelerates the build process by providing the stuff he needs right when he needs it.

If anything, I foresee an increase in price in the future as we see more apps that provide more value in more sectors. App profit is not a zero sum game. The profit derived will be directly proportional to the value derived.

[TLDR] - The limiting reagent to successful apps is good problems and good solutions. Good tools merely speed up development once you have figured those two things out.



Parse is good for us because we can build iCloud-like applications without having to be solely iOS. We find storing small amounts of user-centric customizable data a sweet spot for Parse.

Also, speaking of Lego dinosaurs:

http://www.flickr.com/photos/28888766@N02/3344166593/




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