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It's the articles that decry "Big discovery in X".

This could be because the researchers need funding so they will hype the results as much as possible.

Then the articles need as much readership so the journalists hype the results as much as possible.

Then the people suffering from the disease want as much help as possible so they push the articles/papers to the doctors.

On the other hand, it's been my experience that GLP-1 agonsists weren't overhyped, I was completely surprised when my doctor prescribed Mounjaro for weight loss. Even after decades of articles about "NEW WEIGHT LOSS TREATMENT!" (See also phen-phen)



It's mostly the PR department of universities that boast about those big discoveries. Researchers themselves usually try to add some nuance to it.




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