Why is so hard for people to understand why apple did that?
They want the people who are still clinging to intel mac to convert finally. And as for m1 comparisons, people are not changing laptops every year and that is the cohort of m users that is the most likely to upgrade. It's smart to do what apple did.
I get that argument, but it comes across as hugely disingenuous to me especially when couched with so much glitz and glamour and showmanship. They're aim is to present these things as huge quantum leaps in performance and it's only if you look into the details that it's clear that they're not and they're fudging the figures to make them look better than they are.
"New Car 2025 has a simply incredible top speed 30x greater than previous forms of transport!* (* - previous form of transport slow walk at 4mph)"
It's marketing bullshit really let's be honest. I don't accept that their highly-polished entire marketing spiel and song and dance is aimed 100% only at people who have 3 or 4 generation old Mac already. They're not spending all this time and money and effort just to try and get people to upgrade. If you believe that, then you are in the distortion field.
No one in the industry uses Apple's marketing in any real sense. The marketing is not for you - its sole purpose is to sell more Macs to their target market.
That you are distracted by it is not Apple's problem - and most other industry players don't GAF about Apple's self-comparisons either.
shrug I just upgraded an M1-ultra studio to an M4-Max MBP. I'm not going to splash that much cash every year on an upgrade, and I don't think that's uncommon.
Just like the phone comparisons are from more than one year ago, the computer comparisons (which are even more expensive) make more sense to be from more than one year ago. I don't see why you wouldn't target the exact people you're trying to get to upgrade...
Yet you do not propose an alternative theory that makes sense.
Our point: Apple is laser-focused on comparing with laptops that are 4-5 year old. That's usually when Mac users start thinking about upgrading. They're building their marketing for them. It causes issues when directly trying to compare with the last generation.
Your point: Apple shouldn't be glamorous and a good showman when marketing their products because they know the only true marketing is comparing directly with your very last chip. Any other type of marketing is bullshit.
They want the people who are still clinging to intel mac to convert finally. And as for m1 comparisons, people are not changing laptops every year and that is the cohort of m users that is the most likely to upgrade. It's smart to do what apple did.