Coolness is about being comfortable and confident being yourself these days. Not just outward shows of “coolness” That’s apples brand and has always been.
It’s the “you’re weird, you’re quirky, you’re different, you’re you” of being cool, not the jock/rockstar cool. The iPod commercials just happened to illicit both. But look at most Apple ads through the years and they have a consistent corporate theme.
That’s what is cool. Being confident to meet your friends at a convention in costume is cool.
Idk who said it, but it’s the “personal computer”. The person is key.
It’s the “you’re weird, you’re quirky, you’re different, you’re you” of being cool, not the jock/rockstar cool. The iPod commercials just happened to illicit both. But look at most Apple ads through the years and they have a consistent corporate theme.
That’s what is cool. Being confident to meet your friends at a convention in costume is cool.
Idk who said it, but it’s the “personal computer”. The person is key.