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You can't just go about copying everything Apple does to create the Apple magic. I think the last non-Apple innovation in the space was the netbook from Asus - and that was a completely independent market. Maybe the microPCs/NUCs as well. Oh, Framework's modular laptops for sure.

But each of the copy-Apple things aren't that good. When Apple copies, the product is approached from the top. When these guys copy, the product is approached from the bottom. I suppose that's because of strong brand value allowing for higher pricing allowing for premium pricing in the former case.



It’s usually not even higher pricing. The difference is that Apple is one company whereas if I buy a Dell there are least 4 companies involved with conflicting incentives and extra overhead. If MacBooks crash when waking from sleep, nobody at Apple can try to shirk responsibility to Microsoft, Intel, or the BIOS vendor.


> I think the last non-Apple innovation in the space was the netbook from Asus [...] Maybe the microPCs/NUCs as well. Oh, Framework's modular laptops for sure.

There's also the Steam Deck, which introduced a completely new PC form factor.


Oh that's a big one. Looks like there have been quite a few in the space actually.




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