I'm not concerned with the business' model or how they plan to make a revenue. That's the CEO decision and he's smarter than me.
I'd be happy to pay for no ads, and I have before for streaming services. But as time goes on it gets harder and harder. Often the only choice is ads, at which point I block or move on to a different service.
Ads use up my time and attention. Which, to me, is much more valuable than a small amount of money.