At the point where you need a sales team to sell the product, ie your product is expensive, and complicated enough, then you had better integrate with everything.
Apart from anything else, commoditizing your complement is good business strategy.
Customers are not looking g
For silo systems. They're looking for things that play nice with sll the systems they currently have.
I agree to some degree, it’s a question of extent. If you sell a very specific feature that no one else will use for a 20K annual revenue customer, then it’s not obvious at all it’s beneficial to the company at large. Personally I’ve seen too many cases here where individual sales people still campaign for the sale internally, supposedly for the commission.
Apart from anything else, commoditizing your complement is good business strategy.
Customers are not looking g For silo systems. They're looking for things that play nice with sll the systems they currently have.