I don’t see any value in expiring Trademark. What’s the public benefit there?
Five years is a bit too short. Maybe five years automatic and then require renewals up to 25 years. It’d be good to have different terms for different types of things: software should be shorter, films or books should be longer terms.
They’re “good” because they’re associated with a company or product people are positive about. How does it help me if the trademark expires on a brand I like and ten other companies push out similar but not the same product? All the IP expired, so they use identical names, art, etc. How do customers distinguish?
Five years is a bit too short. Maybe five years automatic and then require renewals up to 25 years. It’d be good to have different terms for different types of things: software should be shorter, films or books should be longer terms.