I think its just how cheap / rudimentary the basic model look for 1K. Like it seems there's a viable Indochino / send measurement to Asia manufacture model and get bespoke product back for fraction of the cost. Or some sort of modular break down kit that you can take to a bike shop to tune to custom needs for less. I admire Jerry's effort, but I think people correctly sees $200 product that cost $1000 in US, and somehow it's considered "affordable".
I haven't seen anyone pointing to an actual equivalent product available for $200 with shipping. The collapsible medical chairs I've seen when searching are not equivalent devices, they're heavier, more tiring and less durable and comfortable than the kind of chair in the article. This type of chair is semi-custom made to fit the user so they don't injure themselves or have unnecessary extra medical issues from using a chair all day and out in the world.
I don't think/know there's equivalent manufacturer over seas, just insinuations it could probably be done much cheaper over seas, customization included. High performance light weight wheel chair "feels" like there's a lot of overlap with making bicycles and I find it hard to believe you can't find a shop in an East Asian bike factory that already has the machines and labourers with years of experience bending aluminum pipes to avoid amortizing capex costs. Dude wants Made In America, quick shipping time (which I wager is important) which is fine, but it's going look like a $200 product that cost $1000.
Shipping will eat labor savings alive for these. Their frames are rigid so you'd have to either ship them in huge boxes the slow way (terrible for a custom product like this [0]), air freight them (probably upwards of 300 dollars for the size? That's just a wild guess though) or ship them disassembled and take the durability hit that would require. If they were less customized to fit the user you could but it's not the product we're looking at so you can't make them in mass quantity and ship them to a warehouse in the US like you can with a lot of less custom products.
It's also far less like bikes than you're thinking. They have 5 major adjustments for a total of about 25k different configurations. And those don't seem to be majorly exclusive to each other either.
Looking the configurator (very cool btw) the bespoke part is a few bends in the front fork, rest of it is modular parts that are fastened together. Looks like you can stuff hundreds of these in a container to bring piece cost down. I do think the big selling point is speed since they talk about months of lead time from other vendors. Regardless, looks like much cheaper than competition - I admire what they're trying to do.
Stocking when you have 25k different variations is a whole different nightmare and massive cost that probably rivals the cost of just making them to order with the right equipment here in the US. Maybe there are common enough configs that people take you could prestock a subset and make to order the rest but it's still a huge amount of work and cost to manage and stock that vs the option they took of making the frames to order.
>Dude wants Made In America, quick shipping time (which I wager is important) which is fine, but it's going look like a $200 product that cost $1000.
We sorta have that with everything though, you can source direct from china for a fraction of the cost, but the often pay several multiples of the actual cost for someone else to import it and provide the level of support and QA you expect from products.
TW also makes a lot of bikes. The amount of parts and fabrication on these wheel chairs don't look close to a $1000 bike, but I don't know how much component costs for wheel chairs are. Again, speaking from ignorance, this looks like $200 of assemble at parts that can then be taken to a bike shop to tune up for another $100. IMO the disconnect is this looks like such a rudimentary/basic product and it's hard to see the value of US premium and then discover this is "budget" version.
Looks like very little bespoke parts - the front pork pieces, that's some worker feeding pipe stock to an expensive machine after punching a few numbers for $10 an hour. The wheels are commodity, can't imagine the BOM for something like this is >$200. Competitors are other western companies charging even more exorbitant prices, they managed to charge less which is great. But that doesn't mean the cost is not still overall absurd for what you get. Maybe reasonable American manufacturing prices, sure, it's a good value product. I'm not familiar with the machine, but I've priced out bending aluminum pipes for various architecture details and fitness equipment and per piece price is peanuts in Asia compared to fabricating in NA.
How can you even judge how basic it is just from the photos?
A $10k bike designed for racing has the same kind of components as a $100 bike from Walmart, but every single one of them is far, far better - better materials, higher tolerances, a geometry finely tuned to the rider. None of that is really obvious until you look closely. A rally car looks kind of like a road car, until you realise that it only shares a few body panels - every other component is built to a far higher spec.
Maybe this would be a $200 product if he was mass producing them to the same dimensions. But he's not, they're custom made on order to the dimensions of the user.
I've owned a few low cost Chinese bikes, and while they're OK, there's always parts on them that fail because they're clearly made to be as cheap as possible. If I depended on a wheelchair for moving about every day, I'd be damn sure it was well built and reliable. That's the market he's operating in.
Frames have crazy 100x markups and the market is dominated by a small number of companies. They interviewed people from Warby Parker (a newer, more inexpensive brand) and even they said they had to raise prices so they didn’t seem like knock-offs.
