Well... To me it's more about educating people. I have some friend flooded various times in few years, with NO damn economical or practical constraint to be there, still ranting the universe every time a flood happen but with ZERO intention to relocate. A friend have bough a garage, I told him it's not good and another nearby was not floodable and cheaper, he shout back that "no one in the world consider flooding as a parameter to buy a property", he have than lost two cars and two bikes in there. There are many, even with a certain culture, it's like a strange mindset like "this not gonna happen to me", even if it's already happened and more than once.

Only with a public campaign such large amount of people will start slowly to understand that we can contour nature but there is no point in fighting it, it's a lost fight. Of course doing so will create an extreme real estate quake but that's will happen anyway, here why we need a public calm plan to soften the impact.

"Just move lol" is unfeasible for a large swath of humans, but anyway, the article is referring to this sentiment being expressed in a specific context.